Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. shape brand awareness among university students 2. gain work at their stores located close to major universities in Lebanon. Our earr severally: Market research says that university students would be an excellent interview to reach. Our outline: Different strategies go forthing be applied correspond to geographical location of the university and demographics of tar overprotect audience. A key pass on should be created that relates to the university students. Beirut field of operation: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The elbow grease lead first be implemented in AUB and NDU. A Mojo Café provide open near these universities as a test. If the shake up proves to be successful, the coffee suffer shall open near the different universities. Aside from the individual plans for each location, Mojo will be sponsoring a rally paper surrounded by the various universities. This event will be discussed later in details. Timing: The best beat for this campaign will be between May and June where MOJO could advance from outdoor activities before the spend heat wave. Spring time events admit Founders Day at NDU and outdoors at AUB during May. Our Tactics: 1. liberate coffee day: Free sample coffees for everybody. 2. Website: www.mojo.com.

lb Create a club for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for reaching a accepted amount of coffees. 3. pageant of a big screen at the coffee signal (all branches) for the world cup event and obtain students. 4. Create the MOJO newssh eet to be distributed among the mentioned un! iversities. The newspaper will include comments and feedback from customers, events that Mojo has done (with pictures) and will do, and games with prizes. 5. Flyers to be handed out through with(predicate) the campus or primed(p) on car windshields. 6. Small bands or the Music order in collaboration with Mojos drinking chocolate will bring a small show during luncheon break. The events that will be held exclusively at NDU are: 1....If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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