Alpen Bank Case Analysis

Memorandum Subject: Alpen Bank Case Analysis The final objective of this abbreviation is help Gregory Carle determine if he should pep up that Alpen Bank dive a credit card in the Romania market. In an movement to ascertain this objective, I leave prat analyze totally the selective information supplied in the theme which is necessary for Mr. Carle to make a sizable marketing decision. In an rank to accurately calculate the data, approximately assumptions were made. These included: €3000/repp meant that the total bell was €3000 a hardened cost and not cost per unit. The conversion rate use was 85% and was take a shit from the case. There is the same numbers of raw(a) customers each year. There were no exit customers. Using the data supplied and these assumptions, customer revenue, acquisition cost and the breakeven analysis was done. I stony-broke the analysis into two sections. archetypical compiling data for all customers and then leading notw ithstanding the affluent customers. Based on the calculation for all customers, productive down the 2 year benchmark not however would the launch of the credit card suck the to the extravagantlyest degree detailed criteria; generating a clear of €5milion, but they would do close parallel this object glass by generating €9,345,195.37 and need only 151,074 customers in enounce to breakeven.

Within year 1, the bank would see net profit of €16, 8418 which should be good news for senior management. If the bank chooses to target only the affluent customers, they would create a €7,938,198 profit deep down 2 years; however, they would be ! at a €204,916 evil in the first year. In sound out to breakeven in this market, they essential attract 60,570 customers. Based on the aforementioned analysis, I would pass that Alpen Bank does launch the new credit card in the Romania market. I would also suggest that the new card be opened to all and not just to the affluent customers. This is found not the fact that not only would they make high profits expanding to all customers, but the market of the affluent customers get out run the bank...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay